Branding & Web Design

Alta Peruvian Lodge

The Peruvian, located in Alta, Utah just outside of Salt Lake City, had a dedicated but aging following as a ski-only lodge, and needed to start attracting a new generation of visitors. Although the vibe and energy was present, it wasn’t articulated in their marketing.

I lead the team that brought the vibrant atmosphere of the Peruvian to the forefront by refreshing the brand to appeal to a new audience while keeping the personality in place that had the regulars returning year after year.

What I did

Creative & Art Direction
Digital Strategy

Work completed at

B & Co. (formerly Company B)

Battling Cancer

Putting a name to the face

From good to great

Mike's Lessons

Always high

Experiencing FUNducation

Training Wisconsinites

Serenity after a storm

Odds & Ends