Branding & Web Design
Alta Peruvian Lodge
The Peruvian, located in Alta, Utah just outside of Salt Lake City, had a dedicated but aging following as a ski-only lodge, and needed to start attracting a new generation of visitors. Although the vibe and energy was present, it wasn’t articulated in their marketing.
I lead the team that brought the vibrant atmosphere of the Peruvian to the forefront by refreshing the brand to appeal to a new audience while keeping the personality in place that had the regulars returning year after year.
What I did
Creative & Art Direction
Branding
Logo
Website
Digital Strategy
Work completed at
B & Co. (formerly Company B)