Alta Peruvian Lodge

The Peruvian, located in Alta, Utah just outside of Salt Lake City, had a dedicated but aging following as a ski-only lodge, and needed to start attracting a new generation of visitors. Although the vibe and energy was present, it wasn’t articulated in their marketing.

I lead the team that brought the vibrant atmosphere of the Peruvian to the forefront by refreshing the brand to appeal to a new audience while keeping the personality in place that had the regulars returning year after year.