As Milwaukee’s premiere science and technology center, Discovery World’s website didn’t convey the visitor experience or reflect the brand.

I provided the complete re-design of the site that implemented an on-brand design aesthetic, along with new photography that captured the visitor experience, and created a design framework for a more intuitive user experience.


The site not only reinforced them as one of Wisconsin's top museums, but increased page views, sessions, and time on the site even with a dip in overall traffic. In addition, the bounce rate dropped 98%.

  • Creative & Art Direction
  • Logo Refinement
  • Website

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