The Peruvian, located in Alta, Utah just outside of Salt Lake city, had a dedicated but aging following as a ski-only lodge, and needed to start attracting a new generation of visitors. Although the vibe and energy was present, it wasn’t articulated in their marketing.

I lead the team that brought the vibrant atmosphere of the Peruvian to the forefront by refreshing the brand to appeal to a new audience while keeping the personality in place that had the regulars returning year after year.


The updated site improved conversions and increased revenue. The next generation of skiers now call the Peruvian their ski home.

  • Creative & Art Direction
  • Branding
  • Logo
  • Website
  • Digital Strategy

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